The Book of the Year Award

Client: Bonniers Bokklubbar
Duration: 5 years

Background

Bonniers Bokklubbar, or Bonnier's Book Clubs, is part of publishing house Bonnierförlagen. The first book club was founded as early as 1942. In 2015, editK was approached to develop a new PR strategy with the aim of raising awareness of the book clubs and highlighting their expertise in literature, as well as of broadening the target group.

Execution

editK developed a long-term strategy and several creative PR activities. The client decided on the Book of the Year Award concept, which was launched in the spring of 2016. The Book of the Year Award is a readers' book prize, with the book club editors nominating twelve titles for readers to vote for. The Book of the Year Award is presented on the Friday of the annual Gothenburg Book Fair. editK has managed the project for four years, conducting operational public relations in preparation for the nominations event and the award ceremony.

Outcome

The award has garnered the interest of a wider target group and attracts increasingly more attention every year. The Book of the Year Award has become a talking point among publishing houses, publishers, booksellers, book influencers and authors. This has strengthened the Bonniers Bokklubbar brand among the target group. The concept has been highly visible in the media, with coverage in, for example, national newspapers, TV and radio, trade publications and local newspapers.

editK has guided us safely through the thickets of the PR jungle for several years. Their wide network of media contacts has been important for our success. The passion and joy they show for their work rub off on everyone who comes into contact with them.

PETRA NUHMA, MARKETING AND PUBLIC RELATIONS SPECIALIST, BONNIERS BOKKLUBBAR
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