BOK-PR: 66 Day Challenge by Ulrika Davidsson (The Book Affair)
Duration: Q4 2019 – Q1 2020

Background

Ulrika Davidsson is a nutrition advisor, a health coach and the author of more than 30 books on diet and health. editK has been working with Ulrika Davidsson's brand since 2018 and was commissioned in 2019 to launch her new health book, 66 Day Challenge.

Execution

The assignment included advice on the choice of publisher and how to package the book concept as well as traditional PR work before and during the book launch. The book was launched at the end of 2019 and the focus of all communication was on embracing healthier habits for the new year and getting cover stories related to Ulrika Davidsson's personal brand.

Outcome

The health book 66 Day Challenge is Ulrika's first without her gracing the cover. The concept has been extremely well received among the target group with extensive attention from Sweden's largest media outlets. This includes several magazine covers, TV appearances and organic sharing in social media channels under the hashtag #66daychallenge. The first two print runs sold out within four weeks of the book launch.