Client: Apoteksgruppen
Duration: 3 years

Background

Since 2018, Apoteksgruppen is owned by Euroapotheca, an international pharmacy chain with more than 3,800 employees across some 670 pharmacies throughout Europe. They have 192 pharmacies in Sweden, 30 of which are independent pharmacies. Apoteksgruppen is Sweden's fourth largest pharmacy chain. editK has been Apoteksgruppen's PR partner since January 2017.

Assignment

Strategic advice, operational project management and initiatives in all PR projects, business communication, media training, crisis communication, product PR, press contact and media monitoring.